Thursday, March 30, 2017

The Billion Dollar Building in Our Backyard


BY: Jordan Frank

In several class discussions we've mentioned the impact that the new Mercedes Benz Stadium will have on not only the AUC community but the entire West End/Vine City area. The real estate effect that the 1.2 billion dollar stadium will have will not be instant but the transformation of the entire community is prevalant in ways other than money. 

The Falcons have hired the technology company Daktronics to build a 360-degree, 63,000-square-foot HD video board that will be positioned at the center of the stadium giving every fan a perfect view of the action.  Also, Mercedes-Benz Stadium have partnered with IBM to be the official systems integrator for the venue which will feature a Passive Optical Network (PON). The PON will be the first of its kind to ever be used in an NFL stadium as it will drastically reduce the amount of power and cooling required for technology throughout the stadium and will help contribute of the overall sustainability aspect of the building. 

The stadium is scheduled to open July 30, 2017 and with each countdown day there is more of a presence of the Atlanta Falcons (and Atlanta United soccer) in a community that they have no roots in. Gentrification, overpriced real estate, and misused infrastructure are on the way in the West End and while there may be citywide excitement there are issues that need to be addressed. The AUC and the leaders of these institutions have a social responsibility to protect the residents and withhold the history of this area.

Daktronics to build halo board in new Falcons stadium - Atlanta Business Chronicle

The Atlanta Falcons hired Brookings, S.D.-based Daktronics (NASDAQ: DAKT) to build a first-of-its-kind circular LED video display for the team's new $1.4 billion stadium. The 63,800-square-foot,non-traditional LED video display will be more than five stories high and three times as large as the current largest single display board in the NFL.



11 comments:

  1. Great article. Do you believe that the Atlanta Falcons corporation should or should not change the surrounding areas to improve their sales and outlook on the community?

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    1. I think in order to attract more people to the area they should improve the surrounding communities.

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  2. Great article. The w west end are has a lot gentrification that will be taking place in the next couple of years. The AUC must do whats in their power to save the history we have left.
    - Shadae Perry

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  3. Perfect article because this is all happening now. I feel like its up to the AUC to keep the history alive and known because they are taking every piece of history away from the area, and it will soon be known as the New Atlanta and be a huge tourist attraction leaving the Atlanta University Center as the only historic attraction left in the area and we cannot let that be taken away as well.

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  4. I always find it interesting to see and hear people's opinions about the new stadium and what is going to happen to the surrounding area. Gentrification no matter the circumstances will always have both positive and negative affects. In this case, I think that it will be beneficial to the city as a whole and while the AUC and its leaders need to make sure our history is being preserved, there's also an opportunity to take advantage of it all as well. I'm excited to return to Atlanta in a few years to see the progress.

    -Taylor Farmon

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  5. great article, being that we are here in Atlanta and we have seen the progress that this new stadium has gone through throughout these past few years is amazing. I can't wait to see the finished product.

    -Shermon Jones

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  6. This article was very intriguing. It is always refreshing to hear the different perspectives on the construction of the new stadium. Some people are not excited about it and others feel that it will bring in revenue to the West End community. I personally think that it is a great way to bring in money to the area. It will cause the under developed areas to be renewed and create a safer and lucrative atmosphere.

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  7. I believe this Dome will defiantly change the west end area simply because the dome is sponsered by a well established brand which will bring a lot of attention to the area.

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  8. I do believe that soon this area will become gentrified. I just hope that this historic community doesn't get forgotten in the process

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  9. I agree that the real estate will be effected buy this new stadium. I didn't know that Mercedes Benz had teamed up with IBM. That is a major deal for IBM and the fact that the building will have new and improved technology is amazing. However, the history of this area should and needs to be preserved. I understand that economies fluctuate but depending on the city of Atlanta the economy will be rising within the next few years. Now how fast and how much they increase depends on the community and advocating voices.

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  10. This is a very informative blog post. A lot of unknown things were mentioned. One being that Mercedes Bens teamed up with IBM to make this project come true. It also bring to light that all these companies involved in this project, have no roots in the area they're working on, the west end area. Gentrification is coming soon to the area, and I agree with Jordan that we and the AUC have a social responsibility to protect the residents and withhold the history of this area.

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