Course Outline

COURSE SUBJECT MATTER COVERED

1) Plan of Operations
    a) Goal
    b) Objectives
    c) Strategy
         i) Mission Statement - current plan
         ii) Vision Statement - Future plan
         iii) Core Value - Culture
    d) Tactics

2) Five Forces that impact a company and industry
    a) Rivalry
    b) New Entrance
    c) Suppliers
    d) Buyers
    e) Substitution

3) Six Key Success Factors
    a) Technology
    b) Manufacturing
    c) Distribution
    d) Marketing
    e) Skill
    f) Org anization

4) SWOT
    a) Strength
    b) Weakness
    c) Opportunity
    d) Threats

5) Five Generic Competitive Strategies
   a) Low-cost provider Strategy
   b) Broad Differentiation Strategy
   c) Focused low cost Strategy
   d) Focused Differentiation Strategy
   e) Best Cost Provider Strategy

6) Competitive Attack
    a) Offensive Business Strategy
    b) Defensive Business Strategy

7) Other Competitive Positions
    a) Scope of Operations
    b) Horizontal Merger
    c) Vertical Integration Strategy
    d) Outsourcing
    e) Alliances & Partnerships

8) Foreign Business - Ms. Teloca J. Murdock Sistrunk

9) Diversity of operations

10) Ethics

11) Overview