TODAY:
SWOT analysis
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
Broken into two parts:
1) Chart - outline
2) Analysis
Example
SWOT - Autonomous Cars
1) OUTLINE
2) Analysis
Autonomous driving would create a transportation revolution, not only economically, but culturally. Handsfield reiterates the common topic of isolationism when he says, “As urbanists, we’ve often succumbed to a gut reaction that cars are bad, transit is good. However, the reality is that it is not cars that are bad, but the single-occupancy driver paradigm that is so damaging to our environment, urban fabric and quality of life.” While self-driving cars might change the way we own and share automobiles for transportation, will it isolate us further from one another? [5]
The technology itself also poses major threats. Will the software systems be tamper-proof? What if someone reprogrammed a self-driving car for malicious purposes?
In order to operate efficiently, there must be a single, ultimate network on which these vehicles communicate and operate with one another. Privacy concerns will surely arise when your location can be tracked based on your transportation history. Surely someone will seek to collect and sell that information much the same way your browsing habits are recorded online. Public response to such an invasion of privacy could have a staggering effect on the implementation of a self-driving automobile into society.
All of these threats (and many more) will likely become factors in the biggest threat to autonomous driving; the special interest lobby. There are a lot of people with a lot of money that would not like to see the current paradigm of transportation change. Auto manufacturers, driver’s unions, oil companies, etc. The list is potentially endless of influential groups that would see self-driving cars as a threat.
Google: Winners/Losers
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